Hello again! I am Jing Hui, a Product Designer who’s actually… not a cat person! I have both cats and dogs and I say why choose when I can pet both?


In all seriousness, I’m currently designing customer-facing experiences for Food and Mart at Grab. Before this, I was shaping job-seeking and hiring journeys at Hiredly, where I focused on usability, research-driven improvements, and building scalable design systems. My career began in the construction industry as an Assistant Architect, where designing physical spaces taught me to think critically about structure, flow, and how people interact with their surroundings which shaped how I design digital experiences. I approach product design with the same focus on functionality, balance, and usability, whether the "space" is a building or a digital interface.


More than anything, I thrive amidst innovation, passionate curiosity, humility and joy. I seek brave and supportive teams where, together, we can improve people's day to day 1% at a time.

Hello again! I am Jing Hui, a Product Designer who’s actually… not a cat person! I have both cats and dogs and I say why choose when I can pet both?


In all seriousness, I’m currently designing customer-facing experiences for Food and Mart at Grab. Before this, I was shaping job-seeking and hiring journeys at Hiredly, where I focused on usability, research-driven improvements, and building scalable design systems. My career began in the construction industry as an Assistant Architect, where designing physical spaces taught me to think critically about structure, flow, and how people interact with their surroundings which shaped how I design digital experiences. I approach product design with the same focus on functionality, balance, and usability, whether the "space" is a building or a digital interface.


More than anything, I thrive amidst innovation, passionate curiosity, humility and joy. I seek brave and supportive teams where, together, we can improve people's day to day 1% at a time.

Experience

Senior Product Designer

Grab

FEB 2025 - present

  • Designed customer-facing experiences for GrabFood & GrabMart across Southeast Asia.

  • Improved affordability perception and discoverability, boosting engagement and retention.

  • Integrated new features into Grab’s design system while ensuring platform consistency.

UIUX Designer

Hiredly

AUG 2022 - JAN 2025

  • Designed end-to-end experiences for both jobseekers (B2C) and employers (B2B).

  • Increased onboarding completion (+16%) and job applications (+40%) through UI improvements.

  • Built a scalable design system that streamlined workflows across teams.

Designer

Freelance (Part time)

Dec 2022 - present

  • Delivered branding, marketing, and product design for clients across multiple industries.

  • Developed a financial tracking app MVP with intuitive expense and income flows.

  • Earned repeat clients and referrals through tailored design solutions.

Assistant Architect

UIG Architects

Jul 2021-jul 2022

  • Researched and developed concept designs for client presentations.

  • Produced technical drawings and collaborated with consultants and suppliers.

  • Coordinated client communication to align project requirements.

Interests

Outside of work, I enjoy swimming and taking walks (preferably at the mall, if possible). I’m also a beginner crocheter! Still trying to find the way to hold the needle well without my hands cramping.

Contact

Email

jhtayhui@gmail.com


Full details of my experiences:

View full Resume here!

Email

jhtayhui@gmail.com


Full details of my experiences:

Resume here!

Current On Repeat:

The Crew!

Torres

Lola

Pico

Simba

Made with tea and tears.

©2024 Portfolio by Tay Jing Hui

Made with tea and tears.

©2024 Portfolio by Tay Jing Hui

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